Growth Marketing Lead - Amazon

<h4><strong>About Trafilea</strong></h4><p>Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.</p><p>With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.</p><p>We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.</p><p style="min-height: 1.7em;"></p><h4><strong>Why Trafilea</strong></h4><p>We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.</p><p>🚀 We build and scale our own brands.</p><p>🦾 We invest in AI and automation like few others in eCom.</p><p>📈 We test fast, grow fast, and help you do the same.</p><p>🤝 Be part of a dynamic, diverse, and talented global team.</p><p>🌍 100% Remote, USD competitive salary, paid time off, and more.</p><p style="min-height: 1.7em;"></p><h4><strong>Job Responsibilities</strong></h4><p>We're looking for a <strong>Growth Marketing Lead, Amazon</strong> to own profitable growth across our Amazon business. This is not a traditional marketplace management role. You will operate as the business owner for a portfolio of brands, products, and countries, driving revenue growth, profitability, organic ranking, advertising performance, conversion optimization, promotional strategy, and marketplace health.</p><p>You'll work cross-functionally with Advertising, Supply Chain, Demand Planning, Creative, BI, Finance, Customer Care, and Amazon support teams to identify growth opportunities, remove blockers, and scale performance.</p><p style="min-height: 1.7em;"></p><ul><li><p>Own the growth, profitability, and performance of assigned Amazon brands and product portfolios.</p></li><li><p>Develop and execute growth strategies across Amazon Advertising, organic ranking, promotions, and conversion optimization.</p></li><li><p>Lead product-level business planning, identifying opportunities to scale revenue while protecting margins.</p></li><li><p>Drive Amazon PPC strategy and manage external agencies to ensure execution aligns with business objectives.</p></li><li><p>Improve product visibility, organic ranking, and non-branded sales through data-driven keyword and content strategies.</p></li><li><p>Partner with Creative teams to optimize PDPs, customer experience, and conversion performance.</p></li><li><p>Lead promotional planning, pricing initiatives, and marketplace growth programs.</p></li><li><p>Monitor marketplace health, proactively identifying and resolving issues that could impact revenue or profitability.</p></li><li><p>Collaborate with Supply Chain, Demand Planning, Finance, BI, and Customer Care teams to support sustainable growth.</p></li><li><p>Build scalable processes, reporting frameworks, and operating rhythms that improve execution and decision-making.</p></li><li><p>Translate data into actionable insights and present business recommendations to senior leadership.</p></li><li><p>Identify automation and AI opportunities that improve efficiency and accelerate growth.</p></li></ul><br><br><h4>Must-Have Requirements</h4><ul><li><p>5+ years of experience managing Amazon marketplace businesses.</p></li><li><p>Strong understanding of Amazon PPC, TACOS, ACOS, CVR, AOV, BSR, organic ranking, and contribution margin.</p></li><li><p>Proven ability to diagnose product-level performance and identify growth opportunities.</p></li><li><p>Experience managing agencies and external partners.</p></li><li><p>Strong analytical and commercial decision-making skills.</p></li><li><p>Advanced proficiency with spreadsheets, dashboards, and performance reporting.</p></li><li><p>Excellent project management and stakeholder management capabilities.</p></li><li><p>Strong written and verbal communication skills.</p></li><li><p>Ability to thrive in a fast-paced, highly accountable environment.</p></li></ul><h4>Nice-to-Have</h4><ul><li><p>Experience with Helium10, DataDive, Seller Central, Pacvue, Scale Insights, or similar tools.</p></li><li><p>Experience in apparel, intimates, beauty, or other high-volume consumer categories.</p></li><li><p>Experience across international Amazon marketplaces.</p></li><li><p>Knowledge of catalog management, feed uploads, and listing optimization.</p></li><li><p>Experience with SAS escalations, policy appeals, and account health management.</p></li><li><p>Experience building SOPs, automations, and scalable processes.</p></li><li><p>Experience managing Sponsored Brand Video programs and creative testing.</p></li></ul><p style="min-height: 1.7em;"></p>

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