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Product Marketing Manager, Hardware

May 30, 2026

For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit <a target="_blank" rel="noopener noreferrer nofollow" href="http://partech.com">partech.com</a> or connect with us on <a target="_blank" rel="noreferrer noopener" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://www.linkedin.com/company/partechnology/">LinkedIn</a>, <a target="_blank" rel="noreferrer noopener" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://twitter.com/par_tech">X (formerly Twitter)</a>, <a target="_blank" rel="noreferrer noopener" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://www.facebook.com/parpointofsale/">Facebook</a>, and <a target="_blank" rel="noreferrer noopener" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://www.instagram.com/partechnology/">Instagram</a>.Position Description: PAR’s hardware portfolio is the foundation of the most complete, integrated restaurant technology ecosystem in the industry. From POS terminals and self-service kiosks to drive-thru hardware and payment devices, PAR equipment runs the operations of more than 100,000 restaurants worldwide. Hardware is also the connective tissue that lets PAR’s software portfolio (POS, Ordering, Pay, Loyalty, Guest360) deliver on its “Better Together” promise.We are looking for a Product Marketing Manager to own the messaging, positioning, and competitive narrative for PAR’s hardware portfolio, repair and hardware services, ISV partner ecosystem, and select international markets. This role sits at the intersection of product, sales, and partnerships. You will translate hardware capabilities and service-level commitments into operator value: uptime, throughput, labor efficiency, and total cost of ownership. You will equip the field to sell hardware and services with confidence, and partner with growth to expand the services TAM.This is the right role for someone who thrives in fast-moving cross-functional environments, can translate technical capabilities into operator value, and wants to grow into a senior product marketing leader.Position Location:Remotely based in our hub locations: Austin, TX, Philadelphia, PA, Minneapolis, MN, Chicago, IL, Champaign, IL, and Central New York (Albany, Buffalo, Rochester, Syracuse, New Hartford).Reports To: Director of Product MarketingWhat We’re Looking For:Requirements:<ul style="min-height:1.5em"><li>4 to 6 years in product marketing or related B2B SaaS roles, preferably in restaurant, retail, hospitality, or hardware technology</li><li>Experience marketing physical products, services portfolios, or platform ecosystems</li><li>Proven track record crafting differentiated messaging that drives adoption and pipeline</li><li>Strong grasp of competitive analysis, positioning, and buyer segmentation</li><li>Comfortable working with technical product specifications and translating them into operator value</li><li>Confident communicator across all levels, from sales calls to executive briefings</li><li>Self-directed and thrives in fast-paced, cross-functional environments</li><li>Exceptional storyteller who can translate complexity into clarity</li></ul>Additional skills:<ul style="min-height:1.5em"><li>Experience marketing to restaurant operators, QSR brands, or fast-casual chains</li><li>Experience with ISV partner marketing or marketplace ecosystems</li><li>Familiarity with the hardware lifecycle: sale, deployment, repair, refresh</li><li>International market experience or exposure to global GTM motions</li></ul>Unleash your potential: What you will be doing and owning:Hardware Positioning and Messaging<ul style="min-height:1.5em"><li>Develop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership).</li><li>Translate technical specifications into operator value across enterprise and mid-market segments.</li><li>Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives.</li></ul>Repair and Hardware Services GTM<ul style="min-height:1.5em"><li>· Own the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator impact (downtime reduction, throughput protection, cost control).</li><li>Identify competitive positioning opportunities against alternative service providers and OEM-direct offerings.</li><li>Partner with the growth team to build full campaigns that expand the services TAM, including emails, landing pages, PPC programs, and Gong cadences.</li><li>Align launch and campaign strategy with Product and Sales for new service tiers or coverage expansions.</li></ul>Sales Enablement<ul style="min-height:1.5em"><li>Produce sales collateral including one-pagers, battlecards, and objection-handling guides for hardware and services.</li><li>Develop talk tracks that connect service capabilities to operator risk reduction and total cost of ownership.</li><li>Partner with Sales leadership to identify gaps in field readiness and close them with targeted enablement.</li><li>Train the FAST and FAM teams on what services is, how we position ourselves, and how we sell today.</li><li>Support pricing and packaging conversations with positioning clarity and competitive context.</li></ul>ISV Partnerships<ul style="min-height:1.5em"><li>Lead product marketing for PAR’s ISV partner relationships. Position integrations as operator value drivers, not technical footnotes.</li><li>Develop co-sell messaging and joint narratives that articulate combined value for shared operator prospects.</li><li>Create partner-facing and market-facing content that positions PAR integrations as part of an open, scalable operator platform.</li><li>Collaborate with ISV partners on launch coordination, solution briefs, and field-ready collateral.</li></ul>International Support<ul style="min-height:1.5em"><li>Provide product marketing support to international markets on an as-needed basis. Ensure regional teams have access to accurate messaging and positioning assets that reflect PAR’s core platform narrative.</li><li>Serve as a resource for regional or international teams requiring messaging guidance, asset adaptation, or product clarity.</li><li>Support international launches or initiatives where product marketing input is required.</li></ul>Competitive Intelligence<ul style="min-height:1.5em"><li>Run win/loss analysis for hardware and services deals. Build battlecards and surface competitive signals from the field.</li><li>Maintain a clear point of view on how PAR hardware and services compare to OEM-direct offerings, third-party MSPs, and alternative POS vendors. </li></ul>Interview Process:<ul style="min-height:1.5em"><li>Interview #1: Video interview with Talent Acquisition Team</li><li>Interview #2: Video interview with the Hiring Manager (via MS Teams)</li><li>Interview #3: Video panel interview w/presentation with the Team (via MS Teams)</li></ul>PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:accommodations@partech.com">accommodations@partech.com</a><a target="_blank" rel="noopener" href="mailto:par_leave@partech.com">. </a>If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website.

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